Type: Personal work
Software: Illustrator & Photoshop & Figma
Creative Field: UX & Graphic Design
Collaboration with Jiayi Zeng and Jiayao Zhang
My role: Art Director
INTRODUCTION
Chinese E-slang (internet slang) aims to bridge the cultural gap and to give foreign learners
a better understanding of Chinese modern culture in a playful, informal and interactive atmosphere.
The first product is ‘I-slang app’.
It is a playful app for learning Chinese e-slang.
It provides definitions and examples for each word.
Users can learn the meanings of the slang terms from the illustrations.
They can also play various language games such as the Slang quiz.
The second product is ‘I-slang passport’.
Users can learn new vocabulary, write their own example sentences.
These two products are portals opening the user to better access and
understanding of contemporary Chinese culture.
