Type: Personal work
Software: Adobe Photoshop & Illustrator
Creative Field: Graphic Design
Collaboration with Mengxue Bai
INTRODUCTION
The packaging design of the "Yunqi" cigarette is inspired by the natural patterns on the lacquerware of Chu in the Spring and Autumn Period and the Warring States Period. Moire has always been one of the favorite decorative patterns for the Chinese people. Nature's clouds have profound humanistic meaning: the carrier and symbol of vitality, spirituality, spirit and auspiciousness. The graphic design follows traditional Chinese aesthetics, that have integrated Confucianist, Taoist, and Buddhist influences into themselves. At the same time, the design follows modern aesthetics as well. The combination of the two is fashionable and elegant, which is in line with what young consumers want right now.
